For me the definition of a designer should be: mind-reader or miracle worker. We design what people want without them knowing what they want. 

With 9 years of experience in the sports industry, I’ve had the opportunity to work across a broad range of sectors, including agencies, governing bodies, major events, leagues, broadcast, and sales.

My specialism lies in event branding and enhancing guest experiences, with a strong understanding of partner branding rights and a commitment to delivering top-tier on-site branding. I’m skilled in creating branding solutions for broadcast environments and approach every project with a sustainability-focused and purpose-driven mindset.

I also have a proven track record in executing marketing campaigns, both OOH and digital, collaborating closely with marketing teams and agencies to ensure consistent and effective delivery. In addition, I have experience in guest portal and ticketing systems, brand identity development, digital branding, commercial sales, and designing with a focus on educating and engaging audiences.

I am well-versed in print production, procurement and project management, and I always strive to go above and beyond to deliver exceptional results.

Currently, I’m working as an Event Operations Designer for SailGP, with previous roles at Amazon Prime (Sport), IMG Media, the Cricket World Cup 2019, England Rugby, and British Triathlon.

I believe in breaking boundaries and challenging the norm to bring sport to life through design. There’s always more to be done in design, and it’s all about being willing to step outside the box and reach new heights.

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INTERESTING FACTS

 

• EHA National Cup Handball Champions 2019

• I've had four knee surgeries

• Grew up in Dubai

• Advanced PADI scuba diver

• I raised £3000 for Make-A-Wish Foundation and husky sledded
  220km across the arctic circle from Sweden to Norway.

• Regular baker of sweet treats